For PUMA we launched a powerful addition to their campaign ‘Only See Great’ campaign. The addition features Neymar Jr, one of the biggest stars in the world, and connects him with his football roots in Sao Paulo and inspire the nation Brazil just before the kick off, of the 2021 Copa America.
 
Together with football blog 433 we managed to capture the vision of PUMA and one of the biggest athletes on the planet before the Copa América, as he set out to inspire the next generation of young footballers in his home nation of Brazil. As part of the campaign, Neymar Jr. surprised a local football team in São Paulo with a brand new collection of PUMA and Neymar Jr. boots, kits and footballs and encouraged them to imagine their dreams. The look on the faces of the kids in Neymar Jr.’s old neighbourhood when they connect with their idol on a video call shows how Neymar Jr. positively impacts his community. 

• Art Direction
• Concept