VoetbalDirect, the largest online football retailer in the Benelux, were on the lookout for a new social media partner to build their social media presence and brand awareness. Our objective was to conceptualise and produce authentic social media campaigns that would elevate VoetbalDirect’s online visual identity, whilst organically growing their online football community.

Two campaigns – First one to highlight the kick off, of the the nation’s favourite game’s new season, reflective of the large VoetbalDirect community, to inspire and motivate their followers to get involved and go back to the pitch. During a very busy football year, standing out from the crowd was crucial to our success; it enabled us to generate maximum engagement and impact, to crush our shared social goals. Second, show your country colours for the EURO 2020 tournament, bringing the global excitement back to where it all starts, the street court playground.

• Art Direction
• Concept