Generate publicity and funds for KLM AirCares, the airline’s charity program and the four good causes it supports via this program each year. KLM AirCares donates both time and resources to raising awareness and funds for these carefully selected charities.

Save a Child’s Heart (SACH) was the charitable organization chosen for the first quarter of 2006.
SACH is an Israeli organization that transports children to Tel Aviv to undergo life-saving heart surgeries in a welcoming, safe and child-friendly environment. The young patients come from all over the globe, irrespective of background, race, religion or financial standing.
We decided that KLM’s home territory, Schiphol Airport, was the perfect high traffic location to pitch the charity’s awareness campaign. A video message promotion provided travelers with the perfect

• Art Direction
• Concept
• Event Design