Activision wanted to build awareness around the new Warzone 2.0 features.

We displayed these in gamified stories on the 433 channel main channel, always-on content in which we teased and introduced the upcoming live tournament, building up the hype!

The Warzone 2.0 x 433 tournament showed the power of team, introducing five players from key Call of Duty markets with a strong link to the World Cup. The tournament action was spread across three Instagram Reels and introduction stories, boosting the number of views.

Football and gaming? We brought those worlds together.

• Art Direction
• Concept