A sponsorship program for ING’S partnering with the Rijksmuseum titled ‘a new look at art’. The program reawakened interest in the museum by developing new and innovative ways to view the works of art. Initiatives like placing comfy couches in front of all the masterpieces, and a lunch hour incentive for all us busy people: The ING meal deal enabled the consumption of lunch plus four very satisfying masterpieces in just 30 minutes.

• Art Direction
• Concept
• Event Design