Normally only the best players in the world can get close to club football’s most wanted trophy. Unicredit, sponsor of the UEFA Champions League was given the right by UEFA to bring the trophy to fans all over Europe. 

Unicredit briefed us to make this a ones in a live time experience for football lovers and to come up with an TVC idea for the promotion of this event.

At the event consumers had the opportunity to be close to the Trophy, during their walk to the Trophy balcony, UEFA Champions League memorabilia, games, AR action and UCL history was on display. All to make the final moment even more impressive.

To promote this event we created 10 sec TV ads. With UniCredit’s Walk of Champions you don’t need to be Lionel Messi, Arjen Robben, or Zlatan Ibrahimovic to get your moment of eternal glory.

• Art Direction
• Concept