For the introduction of the OnePlus 6T phone, at 9024Media we received a clear brief from client OnePlus, with the following objectives: Grow brand awareness in NL, Build brand trust 16-35 NL male
Product DNA: Fast & Smooth

With Daley Blind as the main ambassador of this social campaign we’ve created four pillows of content: 1. Eight videos highlighting the key features of the new 6T phone speed, gaming and secure.  2. A serie of daily life photos from Daley for both timeline and IG story posts. 3. #shotbyoneplus – Content made by Daley on his European trips with Ajax, showing the cities, locker rooms and pre match fun. And last 4. A gaming challenge with YouTuber Game Meneer, a brand store appearance for the launch the new OnePlus 6T phone and a online hunt hosted by Daley to win the new OnePlus 6T.

This combination of content together created a total  of 5mio view on Daley channels with direct links to OnePlus product pages.

• Art Direction
• Concept
• Event Design