For this season the adidas campaign for fans to engage through the Champions League was developed and ask themselves the question: Are you UEFA Champions League level? For the first time ever this season, all three adidas boot silos, Predator, adiPure and f50 are miCoach enabled, allowing players to track and analyse statistical data from their matches and share on Facebook.
The season-long activation centers around the three adidas boot silos and miCoach technology and is endorsed by prominent adidas players Lionel Messi, Xavi and Bastian Schweinsteiger and Real Madrid manager Jose Mourinho.
A key piece of the “Are you UEFA Champions League level?” campaign is the miCoach training plan developed to allow fans to test themselves against the very best during various stages of the competition from pre-season, through the group stages, all the way to the final.

• Art Direction
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