AquaFigure stands out as a fun and healthier option, promoting tapwater over less nutritious hydration alternatives. Their customisable refillable bottles come with a variety of fun interchangeable tags, making the bottle a stylish statement piece.

We were tasked generating buzz around the launch of AquaFigure featuring ambassador Erling Haaland. The Waterdrop Challenge was the perfect platform to showcase the stunning design of the AquaBottle. Additionally, we introduced the Bottle Flip Challenge to engage the 433 audience in attempting a feat that even one of the world’s best football players couldn’t master.

• Art Direction
• Concept