Introducing the ultimate football gadget.

It’s an age-old problem; who’s going to be the unlucky one that has to fetch the beers mid-match and risk missing, no doubt the only goal of the game? Well finally there’s an answer. The ultimate football and beer gadget; the Heineken UEFA Champions League Beertender.
Heineken was convinced this is a great product innovation and produced in limited numbers, this gadget was conceived as a PR and promo tool to activate Heineken’s sponsorship of the UEFA Champions League.

• Art Direction
• Concept