The Heineken Star Final is a round the world activation for Heineken’s
UEFA Champions League sponsorship. Just a small hundred fans from all over the world had the change to see the UEFA Champions League Final Live at an exotic location. Started in 2008 in Iceland then from South Africa to the 2010 Final broadcasted and celebrated on a tropical island at Thailand.

Competitors had to build your own online raft and set sail to Thailand, the first fifty to arrive got there tickets to this star event!

• Art Direction
• Concept