For Hublot watches, we crafted a triple portrait featuring two prominent female footballers, Norwegian Ada Hegerberg and Spanish Alexia Putellas, alongside trailblazing referee Stéphanie Frappart.

Leading up to the 2022 Women’s World Cup, we delved into their inspirations, motivations, and expectations for the world’s premier football event all in the theme – It’s about time.

• Art Direction
• Concept