JEX, one of the Netherlands’ rapidly growing tech companies, is dedicated to simplifying and enhancing the processes of employment agencies, employers, job seekers, and freelancers through innovative software and services. In order to establish a meaningful connection with the 433nl target audience, JEX collaborated with 433 in their quest for new talent for the 433nl channel.

Over a span of approximately three months, JEX partnered with 433 to identify, select, and evaluate potential candidates, ensuring alignment with both 433 and JEX values of boldness, action, and energy. With the guidance of Koen Weijland, a call was issued to aspiring content creators and hosts to join the 433 team. Following a rigorous selection process, a select group of candidates underwent testing in demanding scenarios.

Content creators were challenged to showcase their ability to thrive under pressure, experiencing high-speed drives with F2 driver Richard Verschoor. Meanwhile, host candidates had their football knowledge put to the test amidst the adrenaline of speedboat rides across the Maas, all while fielding football-related queries from Koen.

The result? Mission accomplished. JEX gained significant visibility throughout the entirety of the search on the 433 channel, culminating in the successful addition of a talented host and content creator to the 433 crew.

• Art Direction
• Concept