The UEFA Champions League Final is the ultimate occasion to invite almost a thousand of the most important B2B relations. During this two day hospitality event Heineken offers there guests a unique view on the city of Lisbon, a pre-match dinner at a stunning location with a surprise guest and many more.

For this yearly returning assignment i was key responsible for the ‘event theme’. The theme that was rolled out over the full length of this three days hospitality event.

Key elements where;

• The key visual & style for event communication
• Online invitation
• Airport, hotel and transport branding
• Host city locations for dinners drinks en product displays
• Innovative Heineken product touch points.
• Brand entertainment

The UEFA Champions League Final in Lisbon was the last in line of eight years which i did the event concepts and through out implementations.

• Art Direction
• Concept
• Event Design