In the run-up to the UEFA Women’s Euro 2022 tournament, PUMA wanted to raise awareness for the PUMA sponsored athletes, by creating not only new PUMA football boots for them but a full collection of fashion items under the PUMA range Liberty London. This fashion collection together with the story of the four key players towards the WEURO 22 were the key elements for this 433 content campaign.

They are role models, inspirational and pushing the game forward. With the WEURO 2022 around the corner.

This was their moment to shine!

• Art Direction
• Concept