We Give Work, that’s the thematic for the YoungCapital 2020 campaign. The commercial of this campaign was completely executed by talented young creatives, from stilist to director. The idea for the social spin off of this campaign was spot on. What if we proof that we as YoungCapital “give work” and give a platform for all these young creatives to tell how they are, how they see work in their young lives and how they see their futures.

A 39 instagrid was created to meet the fashion designer, set photographer, model, art director, editor and director of the commercial. Each with their own story on work, ambitions, vision and future. The grid was completed with behind the scenes content, insides of the “We Give Work” campaign and links to YoungCapital jobs portfolio.

The posting of the grid was in sync with key moments of the campaign on TV, radio, and other digital channels.

• Concept