For the 2003 UEFA Champions League final in Manchester we created the Amstel Giant Living Room. On the day of the final, this enormous living room filled the entire Albert Square in Manchester and provided a ‘home’ for all the supporters arriving there.
The living room consisted of a gigantic sofa, a huge armchair and a giant television. Before the match, supporters could enjoy an Amstel beer, football action and live entertainment provided by radio station Key 103. Besides being visited by 30,000 football fans, the Amstel Giant Living Room has provided unprecedented publicity for the beer brand worldwide. The project received a Corporate Event Award from the American Exhibitor Magazine.

• Art Direction
• Concept
• Event Design