When Endrick Felipe Moreira de Sousa touched down in Madrid, it marked the beginning of a new era for the Royal Club. To celebrate this historic moment, New Balance orchestrated an unforgettable event, bringing together the city’s young football fans for a unique experience—an indoor mini-tournament where they could meet their new idol on the pitch, the way he loves it most.

Bringing the Story to Life
433 was entrusted with capturing the energy, excitement, and raw passion of the day, delivering a high-impact video piece that showcased, Endrick’s arrival in Madrid – his first steps in the city that will soon be his home.

A fan-first experience, where young footballers got the chance to meet and play alongside their new superstar.

A Madrid city takeover, where the streets and digital billboards lit up with visuals promoting the exclusive New Balance football boot, designed specially to mark Endrick’s arrival at Real Madrid.

Content with Impact
From dynamic in-game moments to emotional fan reactions, 433 ensured every second of the day was captured with cinematic storytelling and social-first creativity, making sure this moment lived beyond the pitch and across digital platforms worldwide.

• Art Direction
• Concept