For the introduction of the adidas sponsorship of Feyenoord and the new shirt launch, adidas asked us to come up with a activation to reach out to the true Feyenoord fans in Rotterdam. We picked the centre spot of the Rotterdam Central train station do connect with this audience. 

Fans had to show their love for the club by singing the Feyenoord club song without errors, alone, all by them self in front of a crowd around this event. When doing this right within a soft-ware build in margin, true fans where rewarded with the new Feyenoord club shirt. 

You never walk alone!! 

• Art Direction
• Concept