When Heineken introduced their Extra Cold beer we decided to create a perfect Extra Cold experience. We packed it in a truck and took it on the road. To accompany the multi media event tour, we developed an iconic sub-zero tasting bar.

We also created and produced a comprehensive toolkit to be used in over 11 countries throughout the activation period. In addition to the ready-to-use artwork, the kit was chock full of innovative ideas on how to drive traffic to the Heineken Extra Cold Experience also a PR launch pack was added.

• Art Direction
• Concept
• Event Design