The UEFA Champions League Final is the ultimate occasion to invite almost a thousand of the most important B2B relations. During this two day hospitality event Heineken offers there guests a unique view on the city of Lisbon, a pre-match dinner at a stunning location with a surprise guest and many more.
For this yearly returning assignment i was key responsible for the ‘event theme’. The theme that was rolled out over the full length of this three days hospitality event.
Key elements where;
The key visual & style for event communication
Online invitation
Airport, hotel and transport branding
Host city locations for dinners drinks en product displays
Innovative Heineken product touch points.
Brand entertainment
The UEFA Champions League Final in Lisbon was the last in line of eight years which i did the event concepts and through out implementations.